Hansgrohe India was represented with their own trade fair stand at the Acetech in Mumbai from November 3-6
This year Hansgrohe was present at the Acetech for the first time with an own trade fair stand. This boosted the brand awareness considerably, because in the past Hansgrohe was ‘only’ represented by one Indian customer. This time there was sufficient space and opportunities to introduce the Hansgrohe message on water-conserving EcoSmart technology and Comfort Zone within the own 200 square metre stand. The issue of water conservation was particularly well received by the potential customers, and the designer brand Axor as well was presented most favourably with its new Axor Bouroullec range.
Out of the total of 25,000 visitors to the trade fair, approximately 10,000 stopped by the Hansgrohe stand. Sales Director Dr Nicholas Matten, who has responsibility for the region, tells us: “The Indian market is becoming increasingly attractive to international bathroom manufacturers, and so, apart from Hansgrohe, well-known names like Kohler, Toto, Duravit, Geberit and Viega all attended this trade fair. I would like to offer special thanks to our colleagues from Trade Fairs and Exhibitions for managing to prepare and build a fantastic fair stand here, despite very difficult circumstances and bureaucratic obstacles.”