WaterDream bathroom visions

Five designers and their new solutions for the bathroom of the future

What will the bathroom of the future look like? With the Axor WaterDreams project, Axor, the designer brand of Hansgrohe SE, is looking for innovative solutions – in a similar way to the automotive industry with their concept cars. The resulting bathroom visions offer the design partners a very personal view of the bathroom as a space and of its functions. Inspirations range from the world of the organic and emotional through to technology. Axor WaterDream has repeatedly formed the basis for new Axor collections and bathroom products

Front and Nendo

In 2013 Axor invited two of the most sought-after international design studios to put a new interpretation on the shower, combined with Hansgrohe's more than 111 years of shower expertise: the aim was to show two different, culturally-shaped perspectives. This was the task facing the Front designer trio of Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren from Sweden, and the Japanese Nendo studio with creative head Oki Sato.

The Front designers make it possible for us to experience the way that water is brought into the bathroom, in its most original form. Their WaterDream brings the traditionally concealed world of installation to the forefront, and plays with the elegance and beauty of technology: a homage to workmanship. On the other hand, Nendo took its inspiration from a more emotional living environment outside of the bathroom, and presents the natural fusion of light and water. The underlying concept is to add a sense of homeliness to the bathroom, offering a humorous interplay between man, water and space. Both bathroom visions put a new interpretation on showering, this accomplishment of civilisation, in a charming and unconventional way.

 

 

 

Ronan & Erwan Bouroullec, Jean-Marie Massaud and Patricia Urquiola

French designers Ronan and Erwan Bouroullec, Frenchman Jean-Marie Massaud and Milan-based Spanish designer Patricia Urquiola caused a sensation with their bathroom visions at Fuorisalone in Milan in the spring of 2005. At the world's leading furniture trade fair, the Bouroullec designer brothers presented a functional modular system with a broad range of options for users. “Nature-inspired design” was the approach taken by Jean-Marie Massaud. His bathroom vision set the stage for a living and bathroom environment with excerpts from the natural world and a lake for a bath tub. Patricia Urquiola focused on sensuality and magic: set in what looked like an enchanted forest, tree-like mixers and showers glistened, appearing to stem from a world of bamboo. The three 2005 Axor WaterDream bathroom visions resulted in Axor's bathroom collections.