26/11/2012 - 27/11/2012

Hansgrohe SE has won the most prestigious official German design award

Schiltach, November 2012. For the third year in succession, Hansgrohe SE has won the most prestigious official German design award. On 25th October in Berlin, the designer brand of Hansgrohe SE received one of only three Design Awards of the Federal Republic of Germany 2012, awarded by the Federal Ministry of Economics and Technology, for its Axor Bouroullec collection in the Product Design category. Winning the German state award for “good form” emphatically underlines the company's superb design expertise. This is based on a design culture that has been developed over more than 40 years, which the company, unlike virtually any other in the industry, has established and continues to foster. “Nobody in the sanitation industry has ever won this ‘award of all awards’ three times in a row, to my knowledge”, said a delighted Philippe Grohe, Head of the Axor brand, following the awards ceremony in Berlin. “So this is quite an outstanding achievement, which we are very proud of. It also signifies that our strategy from the outset, of relying on long-term cooperation with external designers, was the correct one.” However, according to Philippe Grohe, the fact that the concept of the Axor Bouroullec collection has received recognition in 2012 is particular cause for celebration: “Not only has the judging panel rewarded the design concept, but it has also recognised the unprecedented freedom of bathroom design opened up by the Axor Bouroullec collection.”

Hansgrohe SE also won Design Awards of the Federal Republic of Germany for its Raindance Connect EcoSmart showerpipe and the wash bowl from the Axor Urquiola collection in 2010 and 2011 respectively