Pirates are ruthlessly making money,  but Hansgrohe is fighting back rigorously: by seizing and destroying counterfeit products.

© Braxart

Original is better

No mercy for product pirates!

“Imitation is the most sincere form of flattery”, according to Far-Eastern lore. Hansgrohe is always happy to receive compliments. But the Black Forest industry pioneer is rigorously clamping down on its competitors’ pirate copies: using legal confiscation and destruction. Because product piracy is no trivial offence. Plagiarism is conducted in many sectors, and the economic damage is considerable – and this is also true for brand manufacturer Hansgrohe. The damage amounts to an estimated three percent of the net sales, at the very least. This corresponds to around 100 jobs at the German site.

A policy of zero-tolerance towards counterfeit products means consumer protection

The company invests two to three million euros a year in protecting its own rights, not only due to the lost revenue, but also due to damage to the company image. Cheap copies contain defects in quality, safety and function. Hansgrohe wants to protect consumers from being conned in this way. And of course the bad quality of the counterfeit is also damaging to the original. In other words: counterfeit products and registered design infringements damage the Hansgrohe reputation and brands. Not to mention the reputation of its partners in the sanitary specialist retail and trade, who work with the Schiltach mixer and shower specialist. Thus Hansgrohe consistently defends its Made in Germany quality guarantee.

„We consistently register industrial property rights. Pirates will be prosecuted.“

Measures taken to stamp out counterfeit products

Images
  • With the measures it is taking to destroy pirate copies in a targeted way, Hansgrohe is drawing attention. (© Braxart)
  • The Hansgrohe Board (left Siegfried Gänßlen, Richard Grohe) demolishes badly copied Raindance showers. (© Braxart)
  • Pirates not only copy material and product design, but also packaging, logos and lettering. (© Braxart)
  • In conjunction with customs, Hansgrohe dismantles counterfeit mixers and showers at the sanitary trade fair ISH 2009.
  • The Hansgrohe model of success Raindance is a popular item to forge. Here Chinese copies are being destroyed.
  • The Stuttgart airport customs office and Hansgrohe AG destroyed shower copies from China in a joint operation.

Plagiarism? No thanks.

Consistent clamping down on product piracy is starting to make itself felt: the number of Hansgrohe copiers is falling.